Developing an English for Tourism Module Based on Local Wisdom for Tourism Stakeholders in Kahayya Tourism Village

Abstract

This community service project aims to develop and implement an English for Tourism module based on the local wisdom of Kahayya Tourism Village for tourism stakeholders. The activity was conducted through four stages: needs assessment, module development, expert validation, and module implementation and evaluation. The participants involved in this project were tourism stakeholders in Kahayya Tourism Village, including local tour guides, homestay owners, culinary entrepreneurs, coffee tourism practitioners, and members of the Tourism Awareness Group (Pokdarwis). The developed module was evaluated through expert validation and practicality assessment. Four experts representing the fields of English for Specific Purposes (ESP), English Language Teaching and material development, tourism, and tourism practice validated the module using Aiken's V coefficient. The practicality of the module was evaluated using a questionnaire administered to 30 tourism stakeholders. The validation results revealed an overall Aiken's V coefficient of 0.95, indicating that the module possesses a very high level of content validity across all evaluated aspects. Furthermore, the practicality evaluation yielded an overall score of 94.18%, categorized as Very Practical, suggesting that the module is highly practical, contextually relevant, and appropriate for implementation among tourism stakeholders. The integration of local wisdom into authentic tourism communication practices provides meaningful learning experiences and supports the contextualization of English for Tourism materials. This project contributes to the development of contextualized English for Specific Purposes instructional materials by integrating local wisdom and community-based tourism practices into English language learning.